The HSE's QUIT campaign has won two ADFX awards at the IAPI Advertising Effectiveness Awards for 2014. ADFX awards are given to advertising campaigns that deliver real results, and this year, marked the powerful impact made by recent QUIT campaign adverts featuring the late Gerry Collins, his family, and their experience of his smoking-related lung cancer.
Start the conversation forms part of the larger Supporting Patients to be Smokefree Project. It aims to ensure all people who access the Victorian health system are asked about their smoking and offered support to quit.
129 researchers and public health and medical authorities from 31 countries have signed an "open letter" to support WHO’s approach to maintain a position based on scientific evidence on the use of Electronic Nicotine Delivery Systems (ENDS).